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Month: August 2019

Shoes shaped like your feet, or feet shaped like your shoes?

Are your shoes shaped like your feet, or are your feet shaped like your shoes? When shoes first appeared tens of thousands of years ago, the purpose was clear cut: protect your feet. Somewhere along the line, cultures decided that there was a desired aesthetic for both shoes and feet, and suddenly that protective purpose…
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30th August 2019 2

Running vs. Barefoot Running

Are you running differently to your ancestors? Chances are, yes, you are. Modern running vs. barefoot running has developed quite the difference over the last half-century. For as long as bipedal (two-legged) beings have evolved, there has only been one form of running that they have been built to perform. The human foot with 33…
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30th August 2019 0